Is marketing essential to the success of a book? How much money do authors actually make? Is audio the next big opportunity for writers? How are Book NFTs and Writing AI changing the world?

Bound presents ‘The Book People’, a pathbreaking weekly newsletter that demystifies the Indian publishing industry and uncovers the biggest opportunities and challenges for writers in India today. Write to us at aishwarya@boundindia.com. 

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Bound’s Head of Originals, Aishwarya Javalgekar, chats with content professionals, industry insiders and disruptors to bust myths and get insider insights into India’s publishing and creative industries. Available both in audio and video formats!

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Welcome to the business of media and storytelling. We decode the latest developments in India's creative industries and speak to the people who make it all happen.

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We help brands and individuals grow via long-form storytelling across formats.